Today, no one can deny the importance of digital marketing in this digital world. People all around the world want to promote their brands, products and services through various digital channels such as Facebook, Twitter, Instagram, LinkedIn, Youtube, TikTok, and email. So, we can say in short words that any advertising that uses electronic media is called digital marketing.
Traditional Way Of Marketing
If we go to the recent past, big brands advertised their products on TV, Radio, print media and in different exhibitions. The people who run the local business, traveled in the local buses to promote their herbalist and homemade products. Their way of marketing hypnotized the people and they could not restrain themselves from buying their magical products. We saw gigantic billboards, banners, posters, and signs placed on the roads while traveling. It aimed to create brand awareness among the people. This was the traditional way of marketing.
Importance Of Digital Marketing
Now the time has changed, the marketing tactics have also been changed. No one has enough time to see the billboards on the road. While traveling, all are busy in using mobile phones. Approximately 5 billion people around the world use electronic devices for entertainment, shopping, learning, earning and marketing. If you want to reach those people to introduce your brand and products, digital marketing is a must.
The purpose of this short intro is to highlight the importance of marketing particularly digital marketing. Keeping this importance in mind, the Government of Punjab has taken various initiatives to enable the youth to earn a sustainable income through freelancing. The e-Rozgar program is one of them. The e-Rozgar centers are established in the different districts of Punjab. Highly demanded digital skills are offered in these e-Rozgar centers such as e-commerce, content writing, graphic designing, web development, and digital marketing etc.
Digital Marketing Course At PUGC
E-Rozgar Center, located at the 1st floor of a new block in Punjab University Gujranwala campus, is currently offering a digital marketing short course for all students, especially the result-awaiting students of matric and intermediate under the mentor of Rana Suhail Anjum at its e-Rozgar center. This is the best opportunity for the youth to get this high-demand skill for online earning. Hurry up, and book your seat without wasting time.
The class will be physically held on the weekend (Saturday/Sunday). The intended government employees can also avail this opportunity to get this skill. All male and female students are encouraged to apply. After enrolling admission in digital marketing course, you learn the below-mentioned skills from scratch to depth.
SMM | SEO | Blogging | SEM | YouTube
- Introduction to Digital Marketing
- Social Media Optimization (SMO)
- Search Engine Optimization (SEO) Blogging
- BlogSpot Website Creation & Analytics
- Content Writing
- Search Engine Marketing (SEM)
- YouTube Channel Creation & Setup
- YouTube SEO
- YouTube Marketing
- Video Editing & Video Ads Management
- Video Marketing Marketing Funnels
- Audience Research
- YouTube Ads Campaign
- Market Research
Social Media Marketing(SMM)
- Facebook & Instagram Ads Campaign
- Build a Business Shop on Facebook
- Email Marketing
- Ads Setup & Management
- Email Automation
- Google Ads (AdWords) Campaign
- Affiliate Marketing
- Virtual Assistant
- Google AdSense
Now let’s see the eligibility criteria and procedure for the submission of the application
Eligibility Criteria & Other General Information
- Gender: Male/Female
- Qualification: Matric/Intermediate/Bachelor/LLB/M.Phil (result awaiting students of Matric and Intermediate are also eligible)
- Age Limit: No Age restriction
- Duration: 3 Months
- Classes Schedule: Saturday/Sunday (Physical)
- Fee Structure: Rs 15000/- for PUGC Students Rs. 12000/- (3 months)
- Last Date To Apply: 27th May 2023
How To Submit Application?
1-)Fill out the Online Application Form from this link https://tinyurl.com/DigitalmarketingPUGC
2)Wait For Shortlisting. You will be informed through E-mail and SMS.
3)After Shortlisting Visit University (PUGC) for a Deposit Fee
4)Commencement of Classes
Introduction Of Course Instructor
Rana Suhail Anjum is a young, dynamic, and qualified course instructor/mentor of digital marketing and freelancing at the e-Rozgar Center Punjab University Gujranwala Campus. He joined e-Rozgar Center at PUGC in 2018 after getting BS-IT degree from Punjab University in 2016. He has a lot of experience in the field of IT, networking, digital marketing, public relation and freelancing. He is empowering the youth in digital marketing through different seminars and freelancing events. That’s why, his students such as Areeba Mir and others, are earning a handsome income on different freelancing platforms and on youtube.
The future of digital marketing is very bright. I, as a admin of @tmsforall would recommend to all my respected teachers and students must enroll in this short course in upcoming summer vacations. The last date to submit the application is 27th May 2023.
Sohail Anjum(Course Instructor)